Comfort Suites / Comfort Inn & Suites Update: The goal was to take two very different Comfort brand prototypes and redesign them to have shared attributes, common programmatic elements, and look like they are cut from the same cloth – while still maintaining each brand’s individual identity. At the same time the Update also allowed variation in room counts, floor height, program and room mix per Choice’s request. Hummingbird Architecture’s Jacob Lupton designed and managed the execution of this monumental task. The result was a clearly identifiable product that consolidated the two brands.